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Question: The American Marketing Association and the Marketing Research Association offer certifications to enhance professionalism and increase ethical awareness among its members.
For your initial post, do the following:
1. Using your favorite Internet search engine, locate information about the "American Marketing Association PCM Professional Certified Marketer in Marketing Management" and the "Marketing Research Association PRC (Professional Researcher Certification)". Use the terms in bold as your search terms.
2. Select one of the two certification programs you researched in Step 1 and note three points about the program.
3. Do you think this program is effective or ineffective at reducing unethical behavior? Why or why not?
Question: What do you feel are the best ways to determine the effectiveness of a marketing effort?
Briefly describe the primary features and their respective benefits of the Kold machine. Provide at least three reasons why Keurig would be motivated to develop new products beyond its traditional coffee machine.
A customer relationship model attempts to enhance the relationship between the organization and the customer. The goal is to improve customer loyalty.
Select your favorite retail store (must be a brick and mortar store-not an online store) and two of its competitors. Create a table comparing the sales, profits, number of stores, number of employees, and other demographic data about the stores.
What types of strategies are they using to reach this target market, and what strategies can you recommend in the future? In the interest of maintaining diversity within the discussion forum, please select a company that has not yet been discussed b..
Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures.
1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai's targeted customers?
Explain how you would approach a CRM strategy for a company or organization.
for this assignment for this problem imagine you are an accountant and come into work to find several urgent emails
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements.
For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P's of marketing mix wo..
Name three examples of companies or organizations who you think are doing a good job marketing to millennials?
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