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Discussion :
You are a luxury products manufacturer with a contract to produce padded armrests for some Gulfstream aircraft. After a global review of high-quality manufacturing facilities, you found one in Bangladesh that produces an excellent product. What steps will you take to determine that the product is ethically produced?
You manufacture leather purses that look like brown paper bags. While this fashion craze has yet to catch on with the general public, you see a spike in purchasing from the "Hipster" community. This community is very concerned with sustainable sourcing, and you want to ensure you do not lose this market based on poor practices. After a little research, you find that your leather is from Texas Longhorn calves. What steps will you take to make sure your leather is sustainability sourced?
Attachment:- Maintaining Ethical and Sustainable Practices.rar
The development of any marketing mix depends on positioning, a process that influences potential customers' overall perception of a brand, product line,
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