Determine strategy company takes-global standardization

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Reference no: EM133217410

Assignment:

Scenario: As the VP of Business Strategy for a US based fast food company. Your job is to expand your company to three international markets (one in Europe, Asia, and the Middle East).

Fast Food Company:

Cuisine: Mexican/Jamaican Fusion

Specialty: Jerk Chicken Tacos, Jerk Shrimp & Pineapple Rice and Bean bowls

Current Market: Los Angeles (first), Washington, DC, New York, Miami, Atlanta and Texas

Questions:

1. How the cuisine or products will fit in the local culture of these markets?

2. Can you use existing products, do you need to alter or add any, etc?

This should be the basis to determine the strategy your company takes: Global Standardization, Transnational, International or Localization. Explain your choice for each region.

Requirements: Include references used for support and in-text citations

Reference no: EM133217410

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