Determine strategic fit and anticipate strategic planning

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Reference no: EM132300743

1. What is an offer and the 7 Ps of the marketing mix? What are the types of decisions included in each of the 7 Ps?

2. Why is a situation analysis important to determine strategic fit and anticipate strategic planning needs? What are the primary aspects of a situation analysis?

3. What is the JTBD growth strategy matrix? How does it explain major disruptions in established industries and the demise of major market players?

4. How does Ansoff's matrix aid in the identification of marketing opportunities? What are the four quadrants and what do they mean?

5. What are the bases of segmentation? How are they used for segmentation analysis but also for the development of target personas?

6. What is a brand position? How are emergent positions different from strategic positions? Why must brands use points of differentiation across motivator values to successfully differentiate?

7. How does positioning, value propositions, and the marketing mix tie into a brand's identity and personality?

8. What is DTV? How can it be used not only for product design but across all aspects of offer design?

9. How do these elements of marketing management function together to establish successful strategies?

Reference no: EM132300743

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