Determine size of marketing budget in business unit

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Reference no: EM131282436

You are the Sales Director for an insurance company.Reflect on the following questions (sum up on 2.5 pages):

1. In your company, how do you determine the size of the marketing budget in your business unit? Are there other/better ways?

2. In your business unit, how do you prioritize and select customers? Which models and approaches do you use?

3. Which 5 marketing metrics (= key measures) would you consider to the most important for your own business unit?

Reference no: EM131282436

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