Determine sentiment and attitude the client should express

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Reference no: EM133328614

Question: You are a team of public relations consultants who have been hired by Greg James, CEO of BestBaby Corp., a manufacturer of baby equipment and furniture with a solid reputation with retailers, a good track record with consumers, and a supportive relationship with stockholders.

James finds himself in uncharted territory when he and BestBaby are faced with an emotionally volatile public situation. He needs your team to craft a crisis plan and communication strategy that includes observations, analysis, and recommendations that he can use to rebuild public trust and repair the reputation of the company.

Determine the sentiment and attitude the client should express about the crisis in order to gain public support or to influence public perception.
Prepare messaging announcing the client's position and response to the issue(s) presented.
Identify the ideal approaches to carrying the messages, matching the media with the appropriate target audience.
Explicitly explain the ideology and defend the ethicality of the response

Reference no: EM133328614

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