Reference no: EM133150498

BSBCMM411 Make presentations

Assessment - Short Answer Questions

Question 1
Complete the table below about collecting and using information to evaluate presentation effectiveness.

• Identify one written and one oral information collection method suitable for seeking feedback in the workplace.
Feedback refers to written, oral and non-verbal responses from audience and/or relevant stakeholders, which can include their views, thoughts, and feelings regarding any presentation aspect, or the presentation overall, and/or your communication style
• Briefly explain how each of the two methods identified can be used to collect feedback on presentations.
• Briefly explain how the feedback collected using each of the two methods identified can be used to review feedback on presentation effectiveness.

Question 2
Assume that you work for Bounce Fitness, a premier provider of fitness and wellness in Australia.
Access and review the following to assist you in identifying obligations and requirements relevant to presentations:
• Copyright Act 1968
• Privacy Act 1988
• Digital Communication Policies and Procedures
• Style Guide

Complete the table below by identifying:
• The obligation of Bounce Fitness from each legislation outlined below relevant to presentations
• The Bounce Fitness organisational document with information on requirements relevant to each legislative obligation
• At least one action that Bounce Fitness must take in their presentations to fulfill the legislative obligation

Question 3

Complete the table below on the structure of presentations:
• Identify at least one presentation structure suitable for achieving each intended outcome specified below.
• Outline the sequence of steps in the appropriate presentation structure for each format identified.
Presentation structure is the flow and sequence in which information (parts and the whole) is to be delivered.

Presentation Outcome Intended
a. Introduce a new product
b. Persuading your audience
c. Share your view or discuss a controversial topic

Question 4
Answer the questions below about the 7 C's of Communication.

a. Identify at least two persuasive communication techniques that promote the principle of Consideration in communication.

b. Identify at least one oral communication technique that promotes the principle of Courteous communication.

c. Identify at least one non-verbal communication technique that promotes the principle of Courteous communication.

Question 5

Assume you are the Centre Manager for Bounce Fitness, a premier provider of fitness and wellness in Australia. You are preparing to conduct a presentation on a new service that will be offered by the business. Not all staff are able to attend in-person as they are travelling between personal training sessions offsite, so your presentation will be delivered in person and virtually.

Bounce Fitness preferred format for both presentation methods is PowerPoint, and Skype is the preferred channel for phone and video conferencing, but you have noted a decrease in team participation due to overuse of these.
You are considering using different formats and channels to increase staff interest and interaction. Identify the following:
• At least three alternative formats to PowerPoint.
• At least three alternative virtual meeting channels.

a. At least three alternative presentation formats to PowerPoint.
Format refers to how you will deliver the information.

b. At least three alternative virtual meeting channels to Skype.
Delivery method refers to the channel through which you will be presenting.

Question 6
Outlined below are common purposes for presentations.
Complete the table below by identifying at least one of each of the following for each purpose:
• Presentation technique
Presentation techniques refer to specific elements or content styles, variations on the usual written or verbal words.
• Presentation aid
Presentation aids are sensory features, or ways information is delivered during the presentation. Visual aids are the most common.
• Presentation material
Presentation materials are physical objects that may be provided to the audience.
Presentation Purpose
a. To entertain
The intent is to amuse or stir emotions of the audience.
b. To inform
The intent is to educate the audience, share, exchange, or discuss information, messages and desired outcomes.
c. To persuade
The intent is to engage the audience and influence their opinion, and/or to accept your perspective, proposed action, or ideal outcome

Assessment 2

Project Overview

This workplace project assessment requires you to plan, conduct and modify at least two presentations.
This assessment is divided into five tasks:
• Task 1: Stakeholder Consultation
• Task 2: Plan Presentations
• Task 3: Develop Visual Aids and Materials
• Task 4: Deliver Presentations
• Task 5: Evaluate and Modify Presentation

This project requires you to complete the assessment tasks in a real workplace, or in an environment with conditions similar to that of a workplace.

Each task comes with a set of instructions. You are to follow and perform these instructions while being observed by the assessor and/or submit any required documentation.

Before starting this assessment, your assessor will discuss with you these tasks, including instructions and guidance for satisfactorily completing them.

You are required to:
• Complete the tasks within the time allowed, as scheduled in-class roll.
• Plan, develop, and deliver at least two different presentations.
• Consult with others to determine requirements and develop effective presentations.
• Select, develop, and apply structures, strategies, methods, techniques, and tools best suited to presentation purpose, objectives, and audience needs.
• Demonstrate written, oral, and non-verbal communication skills.
• Seek, review, evaluate and respond to stakeholder feedback.
• Monitor and respond to audience reactions, needs and expectations.
• Identify improvement opportunities and implement changes to an existing presentation

Task 1: Stakeholder Consultation

ASSESSMENT INSTRUCTIONS
Your assessor will observe you as you consult with at least one relevant stakeholder to gather information required to develop at least two presentation plans in Workplace Project Task 2. Relevant stakeholders refer to individuals or groups who have information or guidance on presentations that must be conducted in the workplace.
You will be assessed on your practical skills to:
• Consult with at least one relevant stakeholder to gather information, document requirements, and plan at least two presentations.
Discussion for each presentation must include:
o At least one presentation topic
o At least one presentation purpose
o At least one desired outcome/s
o Target audience
o Key ideas to be presented
o Key concepts to be presented
o At least one presentation method for each presentation
o At least one presentation format for each presentation
o The general structure and sequence you plan to use for each
o At least one presentation strategy for supporting effective presentations
o Aids and materials to support presentation effectiveness
o At least one technique to evaluate presentation effectiveness
• Use listening and questioning techniques to gather information, clarify and confirm requirements

Task 2: Plan Presentations

This task will require you to develop a presentation plan for at least two presentations discussed in Workplace Project Task 1.
To complete this task, you must:
• Review all information gathered during consultation with at least one relevant stakeholder in Workplace Project Task 1
• Develop a presentation plan for each presentation to be conducted in Workplace Project Task 4
Each presentation plan must include the following:

o Title of the presentation
o At least one presentation purpose
o Presentation approach
o Outline of the presentation structure
o At least one intended outcome
o Target audience of the presentation
o At least one delivery method
o At least one presentation format
o At least one strategy for supporting effective presentations
o Aids and materials to support presentation effectiveness
o Resources required for the presentation
Review Workplace Project Task 2 - Assessor Checklist before starting this task. This form outlines the following:
• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. Discuss with your assessor to ensure that the template from your workplace/organisation covers all requirements that apply to this task.
After completing this task, submit at least two presentation plans - one for each presentation to be conducted.

Task 3: Develop Visual Aids and Materials

This task will require you to develop visual aids and materials required by each presentation to be conducted based on presentation plans from Workplace Project Task 2.
To complete this task you must:
• Review each presentation plan developed in Workplace Project Task 2 to identify the following, which must be developed in this task:
o Presentation aids
o Presentation materials
• Develop at least one of each of the following for each presentation to be conducted:
o Visual aid to support audience understanding of the presentation
o Presentation material to support audience understanding of the presentation After completing this task, submit the following to your assessor:
• At least two visual aids
• At least two presentation materials

Task 4: Deliver Presentations

Your assessor will observe you as you deliver at least two presentations based on the presentation plans developed in Workplace Project Task 2.

Use your workplace/organisation's template to complete this task, or use the Participant Feedback Form template provided at the Bounce Fitness site.

You must have completed Workplace Project Task 3 before starting this task. You will be assessed on your practical skills to:
• Deliver at least two presentations based on the presentation plans developed in
Workplace Project Task 2
• Use visual aids and presentation materials developed in Workplace Project Task 3
• Tailor your messages and adapt your style and delivery to meet stakeholder needs and expectations
• Modify your communication style based on the needs and expectations of your target audience
• Use listening and questioning techniques to present and clarify information
• Distribute participant feedback forms to the target audience to seek their feedback on your presentation
Before delivering the presentations, review the following:
• Each presentation plan completed in Workplace Project Task 2
• Visual aids and presentation materials developed in Workplace Project Task 3
•
Review Workplace Project Task 4 - Observation Form before starting this task. This form outlines all the practical skills you need to demonstrate to satisfactorily complete this task. Your assessor will also discuss with you the practical skills outlined in this form prior to the assessment.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to
this assessment.

Task 5: Evaluate and Modify Presentations
Your assessor will observe you as evaluate the effectiveness of at least two presentations and modify each one based on feedback received.
You will be assessed on your practical skills to:
• Collect and review target audience's feedback from the participant feedback forms distributed in Workplace Project Task 4.
• Consult at least one relevant stakeholders to evaluate and modify each presentation delivered in Workplace Project Task 4
• Evaluate presentation effectiveness against objectives specified in each presentation plan from Workplace Project Task 2
• Use listening and questioning techniques to review feedback and identify any unmet needs or stakeholder expectations
• Identify and document recommended changes to each of your presentations
• Make at least one change to each presentation plan based on the recommended changes
Review the following before starting this task:
• Workplace Project Task 5 - Observation Form
• Workplace Project Task 5 - Assessor's Checklist
These forms outline the following:
• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in these forms prior to this assessment. You must also submit evidence of the consultation with a relevant stakeholder.
After completing this task, submit the following to your assessor:
• At least four participant feedback forms
• Documentation of recommended changes This can include:
o Meeting minutes
o Meeting notes
• At least two updated presentation plans

BSBMKG433 Undertake marketing activities

Assessment 1 Short Answer Questions

Question 1 Explain how the two concepts of production below help the marketing efforts of businesses.
Question 2 Explain how the concepts of product below help the marketing efforts of businesses
Question 3 Answer the questions relevant to the selling concept below with your own words.
a. Describe the selling concept.
b. Outline the three assumptions that businesses will have under the selling concept.
Question 4 Explain how the following considerations of societal marketing help the marketing efforts of businesses.
Considerations of Societal Marketing Explanation of How Each Consideration of Societal Marketing Help the Marketing Efforts of Businesses
a. Human welfare
b. Customer needs
c. Profit

Question 5 Complete the table below about the sources of marketing information.
a. Identify at least one source from where you can gather each type of marketing information below.
b. Identify at least two examples of marketing information each source can provide.

Type of Marketing Information
a. Internal Records

b. Experiment results

c. Market research

Question 6
Explain how the 5Ps of the marketing mix below affect the implementation of the marketing practices of businesses.

5Ps of the Marketing Mix
a. Product
b. Price
c. Place
d. Promotion
e. People

Question 7
Explain how each of the component of Porter's Five Forces affect the implementation of the marketing practices of businesses.

Components of Porter's
Five Forces
a. Competitive Rivalry
b. Supplier Power
c. Buyer Power
d. Threat of Substitutes
e. Threat of New Entrants

Workplace Project Assessment

Project Overview

This workplace project assessment requires you to develop and implement a marketing action plan for marketing activities and present the results of the implementation.
This assessment is divided into six tasks:
• Task 1: Marketing Action Plan
• Task 2: Seek Approval for Marketing Action Plan
• Task 3: Assign Marketing Activity Responsibilities
• Task 4: Implement Marketing Activities
• Task 5: Monitor Implementation of Marketing Activities
• Task 6: Present Results of Implementation of Marketing Activities
This project requires you to complete the assessment tasks in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
Each task comes with a set of instructions. You are to follow and perform these instructions while being observed by the assessor and/or submit any required documentation as evidence of task completion.
Before starting this assessment, your assessor will discuss with you these tasks, including instructions, resources, and guidance for satisfactorily completing them.

You are required to:
• Complete the tasks within the time allowed, as scheduled in-class roll.
• Develop a marketing action plan for marketing activities
• Seek approval for the marketing action plan from at least one relevant personnel
• Contribute to assigning responsibilities to relevant marketing personnel
• Implement the approved marketing action plan
• Monitor the implementation of the marketing activities
• Review the results of the implementation
• Present the results to at least one relevant personnel

Task 1: Marketing Action Plan

This task will require you to develop a marketing action plan to market the products or services of your workplace/organisation.
Use the Marketing Action Plan template provided at the Bounce Fitness site. To complete this task, you must:
• Access and review the following:
o Your organisation's latest marketing plan for information on the:
• Products or services that your workplace/organisation offers and their relevant product knowledge
Product knowledge refers to the specific information about your products/services that are tailored and focused only to those product/services, such as:
» Features
» Functions
» Benefits
• Competitive activity of your workplace/organisation
Competitive activity refers to the actions that businesses take to ensure their profitable and better reputation than competitors, such as:
» Industry benchmarking
» Competitor analysis
» Market presence analysis
• Current industry trends that your workplace/organisation is using as reference for your existing marketing activities
Industry trends refer to the direction where the industry your business is in will go in the future in terms of growth and profitability.
• Contingency plan to address issues relevant to marketing the products/services
• Key performance indicators (KPI) or metrics of your workplace/organisation relevant to marketing products/services
o Your organisation's latest marketing activity plan for information on the:
• Existing marketing activities of your workplace/organisation Marketing activities are the activities or steps that your workplace/organisation engages in to ensure that your products/services are sold to customers and to improve your positioning in the market.
• Action items for each marketing activity
• Expected outcomes for each marketing action item
• Resources required for each marketing activity This must include:
» At least two physical resources This must include:
• At least one digital system
• At least one digital tool
» Budget
» Cost of resources
» At least two roles required This must include:
• At least one responsibility for each role
• At least one function for each responsibility
• Procedures on how to access these resources.
• Timeframe for each action item
o Organisational documents with the following information on the:
• Organisational requirements relevant to planning the marketing activities in the marketing action plan
Organisational requirements refer to the requirements that businesses or organisations have that dictate how the processes within the business or organisation are carried out, i.e. goals, objectives, policies and procedures.
This can include:
» Mission and vision statement
» Business strategy
» Marketing policies and procedures
• Scope of own roles and responsibilities relevant to planning the marketing activities, such as:
» Your job description
» Employee contract
» Organisational chart
• Relevant marketing personnel with qualifications relevant to the marketing activities to whom roles can be assigned, such as: Relevant marketing personnel refer to the people who have the qualifications that are relevant to the marketing activities of the business.
» Job descriptions
» Resumes
» Work schedules
o Policies and procedures on:
• Accessing resources in the workplace/organisation, such as:
» Procurement policies and procedures for raw materials
» Resource usage and management policies
» Resource acquisition procedures
• Planning the implementation of marketing activities in the workplace/organisation, such as:
» Marketing policies and procedures
» Events implementation policies and procedures
• Research about at least two current marketing practices that your workplace/organisation abides by
Marketing practices are concepts that businesses abide by when planning and implementing their marketing activities, such as:
o Transactional marketing practices
o Relational marketing practices
• Identify the following based on the organisational documents/sources your reviewed:
o At least two products/services that you will plan marketing activities for These products/services must fulfill at least one of the two characteristics:
• Newly developed and need to be marketed
• Underperforming and are yet to reach their expected return of investment
• Previously cancelled product/service that will be offered again
o At least two product knowledge for each identified product/service.
o At least one marketing activity for each product/service identified
• Review the marketing activities you identified and ensure that they adhere to the following information:
o Industry trends
o Competitive activity
o Marketing practices
• Modify the marketing activities as necessary based on the review
• Identify the following components of the identified marketing activities
o At least three organisational requirements relevant to planning the identified marketing activities
This must include:
• At least two goal for each marketing activity
» At least one operational goal
» At least one strategic goal
• At least one objective for each identified goal
• At least two marketing policies and procedures relevant to each marketing activity
These must be policies and procedures that are relevant to implementing the identified marketing activities in the workplace/organisation.
This must include the:
» Policy statement
» Set of procedures identified in the policy
This can include:
» Customer service
» Privacy and confidentiality
» Storage, security, and access
o The resources required by each marketing activity This must include:
• Budget required for each activity
• Cost of resources
• At least two physical resources This must include:
» At least one digital system
» At least one tool
• At least two roles required for each activity
These roles will be assigned to relevant personnel in Workplace Project Task 3.
This must include:
» At least one responsibility for each role identified
» At least one function for responsibility identified
• At least two relevant marketing personnel to whom the roles will be assigned
This can include:
» Internal personnel, e.g. graphic designers, team members,
» External personnel, e.g. freelance writers, outsourced specialists
o At least two procedures to access these resources
o At least two action items for each marketing activity
o Timeframe for each action item
o At least three expected outcomes for each action item This must include:
• Costs incurred
• Timeframes to be met
• At least one other expected outcome, e.g. profits earned, sales volume
o At least two success indicators or key performance indicators (KPI) These must be based on the goals and objectives of the marketing activities.
o Contingency plan for the implementation of the marketing activities identified
This must include:
• At least one predictable problem that can occur during the implementation of the marketing activities
This can include:
» Difference in preparedness of relevant personnel
» Late delivery of materials
• At least one less predictable problem that can occur during the implementation of the marketing activities
This can include:
» Sudden weather changes
» Accidents
• At least one contingency strategy to address each identified problem
This must include:
» At least one strategy to resolve the identified predictable problem
» At least one strategy to resolve the less predictable problem
• Complete the marketing action plan template provided with the information you identified for this task.
o Leave the following sections blank:
• Actual implementation date
You will complete this during implementation in Workplace Project Task 4.
• Actual outcomes, Results of comparison of expected and actual outcomes, and Review date
You will complete them after the monitoring of the marketing action plan in Workplace Project Task 5.
o Ensure that the content is clear and logical.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Use the Marketing Action Plan template provided at the Bounce Fitness site. Submit the following to your assessor:
• Partially completed marketing action plan
• Evidence of research with information on at least two current marketing practices your workplace/organisation abides by, such as:
o Internet search results
o Online journals on current business marketing practices
o Business magazines on current business practices
You must also submit any supplementary documents/sources used to partially complete the marketing action plan, such as:
• Marketing plan with information on the products/services, marketing practices, competitive activity, KPIs, and contingency plan of your workplace/organisation
• Marketing activity plan with information on the existing marketing activities of your workplace/organisation
• Organisational documents with information on the:
o Organisational requirements relevant to the marketing activities, such as:
• Mission and vision statement
• Business strategy
• Marketing policies and procedures
o Scope of own responsibilities relevant to planning marketing activities, such as:
• Your job description
• Employee contract
• Organisational chart
o Relevant personnel with qualifications relevant to the marketing activities to whom roles can be assigned, such as:
• Job descriptions
• Resumes
• Work schedules
• Copy of policies and procedures on:
o Accessing resources in the workplace/organisation, such as:
• Procurement policies and procedures for raw materials
• Resource usage and management policies
• Resource acquisition procedures
o Planning the implementation of marketing activities in the workplace/organisation, such as:
• Marketing policies and procedures
• Events implementation policies and procedures

Task 2: Seek Approval for the Marketing Action Plan
ASSESSMENT INSTRUCTIONS
Your assessor will observe you as you seek approval for the marketing action plan you developed in Workplace Project Task 1 from at least two relevant personnel.
Relevant personnel refer to the individual who has the authority to approve the marketing action plan of the marketing activities. This can include your marketing manager and supervisor.
You will be assessed on your practical skills to:
• Discuss the following information outlined in the marketing action plan you developed in Workplace Project Task 1 with at two one relevant personnel. The following must be covered during discussion:
o At least two products/services
o At least one marketing activity for each product/service identified
o At least two goals
o At least one objective
o At least two marketing policies and procedures
o The resources required for each marketing activity
• Budget required for each activity
• Cost of resources
• At least two physical resources This must include:
» At least one digital system
» At least one tool
• At least two roles for each marketing activity This must include:
» At least one responsibility for each role identified
» At least one function for responsibility identified
o At least two procedures to access these resources
o At least two action items for each marketing activity
o Timeframe for each action item
o At least three expected outcomes for each action item This must include:
• Costs incurred
• Timeframes to be met
• At least one other expected outcome
o At least two success indicators or key performance indicators (KPI) These must be based on the goals and objectives of the marketing activities.
o Contingency plan for the implementation of the marketing activities identified
This must include:
• At least one predictable problem that can occur during the implementation of the marketing activities
• At least one less predictable problem that can occur during the implementation of the marketing activities
• At least two contingency strategies to address each identified problem
• Seek approval from at least two relevant personnel for the marketing action plan you developed in Workplace Project Task 1.
• Participate in the discussion using suitable language and non-verbal actions.

You must submit the following:
• Evidence of your discussion with relevant personnel, such as:
o Email correspondence
o Meeting minutes
o Video recording of the meeting
• A copy of the policies and procedures on seeking approval of the marketing action plan in your workplace/organisation that you accessed as supplementary evidence, such as:
o Approval procedures
o Policies on conducting a meeting

Task 3: Assign Marketing Activity Responsibilities
Your assessor will observe you as you assign the marketing responsibilities from the marketing action plan approved in Workplace Project Task 2 to at least two relevant marketing personnel.
Relevant marketing personnel must be the same marketing personnel identified in Workplace Project Task 1.
You will be assessed on your practical skills to:
• Discuss with at least two relevant marketing personnel the details of the marketing activities covered in the marketing action plan approved in Workplace Project Task 2.
This must include:
o At least two marketing activities to be implemented
o Your role and responsibilities during the implementation
This must correspond to the scope of your roles and responsibilities reviewed in Workplace Project Task 1.
o Roles of the relevant marketing personnel in the implementation This must include:
• Their responsibilities
• Their functions
o Resources relevant marketing personnel need to access
These must correspond to the resources outlined in the marketing action plan from Workplace Project Task 2.
o How to access these resources.
o Timeframes of the implementation
o Action items to be completed
o Expected outcomes of the implementation
o Success indicators or KPIs

• Assign the identified roles and their respective responsibilities and functions to the relevant marketing personnel
These must be the roles and responsibilities for the relevant marketing personnel identified in the marketing action plan from Workplace Project Task 2.
Each marketing personnel must have at least one role for each marketing activity assigned to them.
Each role must include:
o At least one responsibility corresponding to the role identified
o At least one function corresponding to the responsibilities identified
• Participate in the discussion using suitable language and non-verbal actions. Before starting this task, you must:
• Review the approved marketing action plan from Workplace Project Task 2 for the information required for this task.
• Review Workplace Project Task 3 - Observation Form.
This form outlines all the practical skills you need to demonstrate to satisfactorily complete this task. Your assessor will also discuss with you the practical skills outlined in this form prior to the assessment.

Task 4: Implement Marketing Activities

This task will require you to implement at least two marketing activities from the marketing action plan discussed in Workplace Project Task 3.
To complete this task, you must:
• Access and review organisational documents with information on the scope of own responsibilities relevant to implementing the marketing activities, such as:
o Employee contract
o Organisational chart
• Review the marketing action plan discussed in Workplace Project Task 3 to identify the portions of the marketing action plan that can be implemented based on the scope of own responsibilities.
• Implement the portions of the marketing action plan that are within the scope of your responsibilities.
This must include:
o At least two marketing activities identified in the marketing action plan
o Timeframe for each action item
o At least two action items of the marketing activities
• Access at least two relevant resources required for the implementation.
These must correspond to the resources identified in the marketing action plan discussed in Workplace Project Task 3.
• Assist at least one relevant personnel in the managing the implementation of the marketing activities.
Relevant personnel must be one of the relevant marketing personnel from Workplace Project Task 3 to whom you assigned the responsibilities and functions to.
This must include providing assistance in:
o Identifying the functions of at least one digital system appropriate to be used during implementation
o Identifying features of at least one digital system appropriate to be used during implementation
o Identifying the functions of at least one digital tool appropriate to be used during implementation
o Identifying features of at least one digital tool appropriate to be used during implementation
o Operating at least one digital system
o Operating at least one digital tool
• Update the marketing action plan by completing the ‘Actual Implementation Date' section.
Leave ‘Results of comparison of expected and actual outcomes', ‘Results of comparison of actual outcomes and success indicators,' and ‘Review dates' sections blank. These will be completed after the monitoring of the of the marketing action plan in Workplace Project Task 5.

Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Use the Marketing Action Plan template provided at the Bounce Fitness site. Submit the updated marketing action plan to your assessor.
You must also submit evidence of implementation of the marketing activities identified in the marketing action plan. This can include:
• Implementation report
• Video recording of you completing action items

Task 5: Monitor Implementation of Marketing Activities
Part A of Monitoring

To complete this task, you must:
• Access and review the marketing activity plan previously reviewed in Workplace Project Task 1 for information on the expected outcomes of the marketing activities being implemented
• Review the marketing action plan implemented in Workplace Project Task 4 for the contingency plan relevant to problems that can occur during implementation of the marketing activities
• Monitor the implementation of the marketing activities identified in the marketing action plan
This must include identifying:
o Progress of the outcomes of the implementation.
This must correspond with the expected outcomes outlined in the marketing action plan from Workplace Project Task 4.
o At least one predictable problem that occur during the implementation This must be the same predictable problem outlined in the marketing action plan from Workplace Project Task 4 and in the marketing activity plan reviewed in Workplace Project Task 1.
o At least one less predictable problem that occur during the implementation
This must be the same less predictable problem outlined in the marketing action plan from Workplace Project Task 4.
• Implement the contingency strategies outlined in the marketing action plan to address the problems identified.
This must be the contingency strategies outlined in the marketing action plan from
Workplace Project Task 4. This must correspond with the:
o Predictable problem that occurred during monitoring
o Less predictable problem that occurred during monitoring.

Part B of Monitoring
To complete this task, you must:
• Access and review the marketing plan previously reviewed in Workplace Project Task 1 for information on the expected outcomes of the marketing activities being implemented.
• Review the following:
o Marketing action plan from Workplace Project Task 4 for the actual outcomes of the implementation
o Actual results of the implementation of the contingency strategies in Part A.
• Identify the actual outcomes of the implementation of the marketing activities This must include:
o Cost incurred
o Timeframes met or not met
o At least one other outcome, such as:
• Profits earned
• Increase or decrease in sales volume
• Analyse the actual outcomes of the implementation and:
o Compare it with the expected outcomes identified in the marketing plan reviewed in Workplace Project Task 1.
This must include comparison between:
• Costs incurred and expected budget
• Actual timeframe and expected timeframe
• Other comparison, e.g. actual profit earned and projected profit
o Compare it the success indicators or KPIs outlined in the marketing action plan from Workplace Project Task 4.
• Complete the marketing action plan by filling in the following sections:
o Actual outcomes of the implementation
This must correspond with the details outlined in the expected outcomes section in the marketing action plan.
o Actual outcomes of the implementation of the contingency strategies
o Result of comparison of expected and actual outcomes
This must correspond to the overall comparison of the expected and actual outcomes of the implementation.
o Result of the comparison of actual outcomes and the success indicators or KPIs
o Review dates
This refers to the dates the monitoring was conducted.
There must be two separate review dates in the marketing action plan.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.

Task 6: Present Results of Implementation of Marketing Activities
Use the Marketing Activity Report template provided at the Bounce Fitness site. Before starting this task, you must review the completed marketing action plan from
Workplace Project Task 5 for the results of monitoring the implementation of the marketing activities.

To complete this task, you must:
• Collect all the results of the implementation into a marketing activity report This must include:
o Actual outcomes of the implementation of the marketing activities
o Actual outcomes of the implementation of the contingency strategies
o Result of comparison of expected and actual outcomes
o Result of the comparison of actual outcomes and the success indicators or KPIs
The outcomes and results must correspond to those identified in the completed marketing action plan from Workplace Project Task 5.
o At least three processes involved in implementing the marketing activities These processes must correspond to the actual processes you participated in during implementation.
This can include:
• Planning the implementation
• Accessing resources
• Providing assistance
• Present the report to at least two relevant personnel.
This must be the same relevant personnel to whom you sought approval from for your marketing action plan in Workplace Project Task 2.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Use the Marketing Activity Report template provided at the Bounce Fitness site. Submit the following to your assessor:
• Marketing activity report
• Evidence of presentation showing you presenting the results of the implementation of the marketing activities to at least one relevant personnel.
This can include:
o Email correspondence with report attached
o Video recording of you handing over the report

Attachment:- Undertake marketing activities.rar