Reference no: EM13180809
• Assume that you were recently hired by a marketing research company.
• You are assigned to a research team to help a new client, Nick Thomas, who is the CEO of Zen Motors
• Specifically, you should help Nick obtain key market insights through marketing research. In addition, you should help him to determine which countries besides the U.S. (the primary target market) should be targeted to make the most out of his new product concept. Note that Nick is particularly interested in exploring new opportunities in rising economies (e.g., 1 billion consumers in China, 350 million
consumers in the Arab countries). Mr. Thomas wants you to present some preliminary analysis of secondary target market candidates (remember that he is interested in emerging economies). Think about which countries should be targeted at in order to make the most out of the new product concept and suggest a few (at least two). Make sure to explain why you think those countries/regions would be attractive through brief SWOT analyses
1. determing qualitative research methods
2. Preliminary analysis of the secondary target market candidates(Qualitative).
1) Situation analysis
2) Brief SWOT (strengths, weaknesses, opportunities, threats) analysis
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