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Delicious Corporation is concerned that customers are not trading in their uPhones as frequently as Delicious would like. Currently, the average customer holds onto a uPhone for thirty-six months before trading in their current phone and purchasing a new one. Delicious has a plan to encourage customers to trade-in their uPhones every twenty-four months. A uPhone trade-in is expected to provide a contribution margin of $193 per phone indefinitely. Under the new plan, trade-ins of uPhones would not only occur every twenty-four months, but would grow at an annual rate of 1%.
Problem 1: If Delicious has a required rate of return of 11% per annum, determine the present value of the expected contribution margins under both (a) the current plan and (b) the proposed plan. Ignore income taxes and consider perpetual sales.
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