Determine potential new market opportunities

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Reference no: EM132051838

Question: Research a specific product or service of your choosing on the internet.

Create a 12-slide presentation with speaker notes in which you include the following:

1. Describe the company and the product or service that you researched.

2. Describe the current target market for this product or service, and include an analysis of the following:

• Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase)

• Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why)

3. Analyze purchasing trends that may affect current buyer purchasing decisions.

4. Determine potential new market opportunities based on market changes or consumer purchasing trends.

5. Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years.

Reference no: EM132051838

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