Determine pet lovers would be willing to pay nike premium

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Reference no: EM133652454

Assignment:

Proposal: My Teams idea is to pitch a proposal to Nike about creating matching clothing for pets and their owners the first step we will take is to hold a one on one interview with pet owners and then do further market research to see if this is a good product for Nike.

Feedback: So Nike is known for a certain of customer - how do you determine the potential for dog lovers in general to embrace the Nike products for their pets? What make Nike - the brand- attractive? And how do you determine if pet lovers would be willing to pay the Nike premium? What type of research makes the most sense for the next steps?

Please identify your target consumer (who will want to appeal to to use your proposed new product or service)? How will you propose to conduct research to understand their potential interest in your product or service and their willingness to buy - with what types of features and benefits? Will you be doing interviews or surveys, will you try to show prototypes, do you have the capacity to do a focus group to get input on products and features or potential promotional ideas? If you will be doing interviews or surveys, what will be your questions?And who would be the client - because the client might influence your selection of a potential customer?

Reference no: EM133652454

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