User Account

All Pages

Determine new market for existing product

Assignment Help Marketing Management
Reference no: EM133167878

Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.

Creatively meeting the needs of customers is an important aspect of any businesses. Finding new customers for an existing product is one variable that can make a company successful. This assessment provides an opportunity for you to put consumer behavior theories into practice using a real-life example.

Once you have selected a product, create a presentation that completes the following:

Describe the product or service you selected.

Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.

Assess ways the product would have to be adapted to meet the needs of the new customers.

Describe the demographic profile of the new customers.

Describe the new market segment you plan to reach.

Develop a strategy for pricing this item to attract this new clientele.

Reference no: EM133167878

Questions Cloud

What types of communication media : What types of communication media can managers use? When is it appropriate to use each medium?
Examining market research strategies : You will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project.
Developing marketing plan : What key marketing objectives a marketing director should focus on when developing a marketing plan
Internet research of chinese customers : Research the cultural differences of Chinese consumers versus American consumers with respect to clothing and food purchases
Determine new market for existing product : Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.
Describe the top three target markets for the product : Describe the top three target markets for the product you selected. What makes these particular target markets so attractive?
How does strategic planning help the organization : How does strategic planning help the organization? Give current event examples or examples from actual, real-life situations.
Create hypothetical company : You will create a hypothetical company that is built on the 4Ps of marketing. Describe your hypothetical company, its physical location
How certainty transforms persuasion : In the article "How Certainty Transforms Persuasion" Zakary Tormala and Derek Rucker assert that conviction is a powerful driver of action.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd