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Determine new market for existing product

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Reference no: EM133167878

Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.

Creatively meeting the needs of customers is an important aspect of any businesses. Finding new customers for an existing product is one variable that can make a company successful. This assessment provides an opportunity for you to put consumer behavior theories into practice using a real-life example.

Once you have selected a product, create a presentation that completes the following:

Describe the product or service you selected.

Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.

Assess ways the product would have to be adapted to meet the needs of the new customers.

Describe the demographic profile of the new customers.

Describe the new market segment you plan to reach.

Develop a strategy for pricing this item to attract this new clientele.

Reference no: EM133167878

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