Determine marketing communication objectives

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Reference no: EM133272091

Assignment:

Evaluate the research and work you completed from the previous weeks and integrate it into the development of your marketing campaign proposal. Include the following in your proposal:

Marketing Communication Objectives: Determine your marketing communication objectives. Example: For your promotional campaign, what are your Marketing Communication promotional objectives?

Media Plan: Outline TV, radio, print, and electronic media or social media marketing strategies. Include the promotional tools you will use, media objectives, and frequency. Outline your plans for the following channels: TV, radio, print, and electronic media or social media.

Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed Media Plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation.

Reference no: EM133272091

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