Determine marketing channel structure used by organization

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Reference no: EM133609621

Assignment

Textbook: Ferrell, O. C., & Hartline, M. D. (2017). Marketing strategy: Text and cases (7th ed.). SouthWestern/Cengage Learning.

Choose an organization to use as your focus for answering the following questions:

Question I. Determine the marketing channel structure used by the organization. Defend the organization's choice or advocate for a different channel structure.

Question II. How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.

Question III. Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization's promotional objectives. Is the IMC mix effective for the organization?

Question IV. Though advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.

Question V. The principle of IMC is that an organization's marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.

Reference no: EM133609621

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