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Determine marketability and competitiveness of service

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E-commerce involves the use of the Internet, the World Wide Web (Web), and mobile apps and browsers running on mobile devices to transact business. More formally, e-commerce can be defined as digitally enabled commercial transactions between and among organizations and individuals. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services.

ERP Soft Co is a multinational software company that creates software for large firms to organize their supply chain processes. ERP Soft Co helps vendors to sell their products to large purchasers by providing software to handle catalog creation, procurement processes, shipping, and finance. They develop the software in such a way that they are compatible and scalable for any OS, browser, device, and social network.

ERP Soft Co was approached by two different e-commerce companies namely Moonlight and Holistic Co to enhance their systems to meet the current requirements by their stakeholders. The necessary ERP modules are developed and implemented in both the companies as per their requirements to do e-commerce globally. ERP Soft Co has the responsibility to do the maintenance of the ERP software. Considering this case answer the following questions:

Q1. Moonlight & Holistic Co should keep potential competitors in their mind for the targeted market to develop software. Illustrate the competitive environment and competitive advantage to determine the marketability and competitiveness of the service.

Reference no: EM133222616

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