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Many digital and social media sites are widely used in marketing strategies. We will review several in class. You may select ANY brand or company for this exercise.
Complete the following in your presentation:
Question 1: Identify a company that could benefit from better use of social media.
Question 2: Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.add information about social media/digital channel including the pros and cons or strengths and weaknesses. Please include the pros and cons on the slide itself.
Question 3: Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. Be sure to discuss how the online strategy will be implemented.
Question 4: Determine key performance indicators to measure the success of the online strategy.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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