Determine key performance indicators to measure the success

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Reference no: EM133248185

Many digital and social media sites are widely used in marketing strategies. We will review several in class. You may select ANY brand or company for this exercise.

Complete the following in your presentation:

Question 1: Identify a company that could benefit from better use of social media.

Question 2: Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
add information about social media/digital channel including the pros and cons or strengths and weaknesses. Please include the pros and cons on the slide itself.

Question 3: Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. Be sure to discuss how the online strategy will be implemented.

Question 4: Determine key performance indicators to measure the success of the online strategy.

Reference no: EM133248185

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