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Determine Jane competitive strategy

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Reference no: EM133106136

Question - Jane Becker, CEO of Becker Enterprises Incorporated (BEI), is considering a special offer to manufacture a new line of women's clothing for a large department store chain. BEI has specialized in designer women's clothing sold in small, upscale retail clothing stores throughout the country. To protect the very elite brand image, BEI has not sold clothing to large department stores. The current offer, however, might be too good to turn down. The department store is willing to commit to a large order, which would be very profitable to BEI, and the order would be renewed automatically for two more years, presumably to continue after that point.

Required -

1. Determine Jane's competitive strategy (cost leadership or differentiation) and use this strategy to analyze the choice Jane faces.

2. What two implementation tools (SWOT analysis, Balance Scorecard and strategy map, value chain analysis, focus on execution) would you recommend to Jane? Explain briefly how to implement each one.

Reference no: EM133106136

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