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Question 1. Is Unilever providing value to their Indian customers? In what ways? Consider the four types of utility when forming your answer.
Question 2. Considering the competition Unilever is receiving from Procter & Gamble and other companies, in what creative ways could Unilever change their Wheel detergent product offering to differentiate it from competitors' offerings?
Question 3. What principles should be used to determine if a product is a good fit for a BOPM market? Are there products that should not be offered to BOPM consumers? Should this issue be decided by marketers, governments, or consumers?
Question 4. Is it ethical for marketers to try to make money off people who are living at a subsistence level? Should companies only market their products to people in certain income classes? What factors should a marketer take into consideration when trying to answer these questions?
Attachment:- Indian customer.zip
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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