Determine how you will measure the marketing activities

Assignment Help Marketing Management

Reference no: EM132246712

Question: Assignment Steps

Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:

• Select a product strategy. Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).

• Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.

• Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

• Address three elements of the following Product and Promotion List:

- Integrated marketing communication

- Advertising strategy/objectives

- Push and pull

- Media strategy

- Advertising execution

- Direct marketing

- Public relations/strategies

- Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Reference no: EM132246712

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