Determine how to define a brand

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Reference no: EM131459509

Question: Determine how to define a brand. Marketers recognize the powerful influence products and product lines have on customer behavior, and they work to create strong identities for their products and protect them. Branding is the process of creating that identity. A brand is a name, term, sign, symbol, design, or some combination that identifies the products of one firm while differentiating these products from competitors' offerings.

Reference no: EM131459509

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