Determine how the new product or service shifts the value

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Case Study: Chewy, Inc. has a great opportunity to enhance its profitability and customer experience through the introduction of a new subscription-based service: a monthly box of pet food, treats, and supplies. This innovative offering would provide convenience to pet owners while generating recurring revenue for Chewy. The concept behind this new service is to provide customers with a curated selection of pet essentials delivered directly to their doorstep on a monthly basis. The box could include a variety of high-quality pet food, nutritious treats, toys, grooming supplies, and other essential items that cater to the specific needs of different pets.

Question:

  • Competitive advantage: Describe the competitive advantage the company will gain by funding the project.
  • Describe how this discovery is an opportunity to do something better than its competitors.
  • Determine how the new product or service shifts the value proposition of the company.

 

Reference no: EM133508304

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