Determine how much physical attractiveness contributed

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Reference no: EM133410325

Case Study: Real estate is an important market linked to the biggest purchase of our lives. It is a live action environment with its competitive salespeople, who are called real estate agents. Each agent tries their best to market themselves as the most successful and prominent figure that will help you with your big purchase decision. What are the techniques real estate agents use when marketing themselves?

First listen to the podcast, then answer the following two questions. Make sure to read the instructions and guidelines on the evaluation of discussion posts before posting.

Questions:

  1. As you see on their business cards, on their lawn signs, and on billboards, most real estate agents insist on putting their faces on their ads while it might not be the case for other service personnel such as dentists, optometrists, and accountants. How does the podcast explain the reason behind it?
  2. Three American universities collaborated on a study to determine how much physical attractiveness contributed to the success of a real estate agent. Explain the details of this study from the podcast and identify the main findings.

 

Reference no: EM133410325

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