Determine how much of the market you wish to gain

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Reference no: EM133513523

Assignment:

Company: tonal home gym

Marketing objectives are usually quantitative and include sales (both in units or dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility.

Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.

Market share: This determines how much of the market you wish to gain, and can be measured with consumer data and promotional spending.

Growth: This determines your current business size and how much you want it to grow. It may be measured through overall reach, such as the number of subscribers.

Market Penetration/Brand Promotion: Using promotional opportunities to establish market leadership or presence, this also examines collaborate partnerships or ways to achieve market penetration.

Profit: This represents the amount of expected income based on operational efficiency and promotional strategy across the overall life of the campaign and its overall effect.

Reference no: EM133513523

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