Determine how much choc-cola to produce

Assignment Help Microeconomics
Reference no: EM133219809

Question: You work for a soft drink manufacturer that produces a popular soft drink called chocolate cola (affectionately known as `choc-cola'). You are responsible for working out how much choc-cola to produce to satisfy demand and make the largest profit.

a) Your manager tells you to use the past sales figures to determine how much choc-cola to produce and stock. Why might past sales figures provide a biased picture of the potential demand for choc-cola?

b) You decide to run an online survey to work out how much demand there is for choc-cola, and what customers would be willing to pay. Briefly describe what information you would want to collect in the survey, and any factors you think are important in designing the survey. In your answer, also briefly discuss how you would deal with privacy concerns.

c) Your boss tells you to instead run the survey as a face-to-face survey in front of the local supermarket. You are told to run a small marketing campaign outside the supermarket and tell everyone how great choc-cola is, and then ask how much they would be willing to pay for choc-cola. What are the problems with this approach to estimating demand for choc-cola?

d) After running the survey your boss decides she wants to email the survey respondents to tell them about the "great deals" coming on the company's other soft drinks. Do you give her the respondents' personal information? Why or why not?

Reference no: EM133219809

Questions Cloud

Find a company with a mission statement : Find a company with a "mission statement". Do not use the military. Pick a commercial company that is not routinely discussed
Data warehouse in the preparation of its annual report : How might a company use both an operational database and a data warehouse in the preparation of its annual report?
What medication right was violated in this situation : Question - The health care provider ordered regular insulin U-100 35 units subcut daily at 7:30 AM. What medication right was violated in this situation
What is the present value of the investment : What is the present value of the investment if the rate of interest is 12% compounded semi-annually.
Determine how much choc-cola to produce : Determine how much choc-cola to produce and stock. Why might past sales figures provide a biased picture of the potential demand for choc-cola
Provide examples of components of each environment : Provide examples of components of each environment. Explain the nature of the relationship between the organisation and each environment
Define strategic behavior as the term : Define 'strategic behavior' as the term is used in class and Argue that BS is engaged in strategic behavior. Be sure to relate your arguments to the simpl
Make a foreign direct investment in the czech republic : You are a multinational corporation looking to make a foreign direct investment in the Czech Republic. Please discuss their interest rates and how this could
What process would you follow to lead the effort : What process would you follow to lead the effort to agree on a target variable for your predictive analytics initiative

Reviews

Write a Review

Microeconomics Questions & Answers

  A firm in a purely competitive industry is currently

a firm in a purely competitive industry is currently producing 100 units per day at a total cost of 450. if the firm

  Draw the separate production possibilities frontiers for

estaban has two fields on his farm near vallencia spain where he can grow oranges and olives. field 1 is 100 acres in

  Why did housing prices rise rapidly during given year

Why did housing prices rise rapidly during 2002 - 2005? Why did the mortgage default rate increase so sharply during 2006 and 2007 even before the 2008 - 2009.

  Draw the game tree for bargaining game

Assume that each player's utility is equal to the number of dollars he or she has at the end of the game. Draw the game tree for this Bargaining game.

  Effects of a rise in inflation expectations on t-bill market

Draw a supply/demand diagram of the market for "loanable funds" in the U.S. Use the "interest rate" as the "price" of loanable funds on your diagram.

  Suppose that price elasticity of demand

Now lets suppose that price elasticity of demand is 0.2, price elasticity of supply is 0.7, and a 25 % excise tax is levied on producers. Which of the following

  Researchers have estimated the long run demand elasticity

Researchers have estimated the long run demand elasticity for almonds is -0.47, and the long run supply elasticity is 12.0. The short run demand elasticity for almonds is -0.30

  How long was the expansion or the contraction

The information below describes the real GDP per capita for the country of Bedrock for the period of 1975 to 1991.a. If a new business cycle began in 1975, how long was this cycle b. The peak occurred in which year The trough occurred in which year c..

  Describe the characteristics of proprietorships

Describing Use a graphic organizer like the one below to describe the characteristics of proprietorships, partnerships, and corporations.

  Capitalism in the future

The trend toward globalization, automation, and larger corporations have created winners and losers in society globally. There is a growing concentration of few

  Assess the impact the problem poses to society

Briefly describe the economic problem you have selected. Assess the impact the problem poses to society. Design an economic policy solution to the problem.

  Determine the price elasticity of demand

Explain briefly why the price elasticity of demand for luxury items of goods and services plus with many substitutes of normal goods and services

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd