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Determine how many radio and television spots are needed

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Reference no: EM132941766

The Advertising Inc. handles radio and television promotional jobs and placement for a wide range of clients. The agency's objective is to maximize the total audience exposure for its client's products. Research indicates that each radio spot results in 1,000 exposures, while each television spot contributes an independent 3,000 exposures. A radio spot costs P40,000 and a television spot costs P200,000. Clients provide the company the company with a maximum monthly budget of P10,000,000. Contracts with radio network require a minimum of 100 spots per month. The agency employs account executives to place the spots. Past experience indicates that each radio hours takes 20 hours of executive effort and each television spot uses 50 hours. The agency's account executives are available for 4,000 hours per month. Determine how many radio and television spots are needed to maximize exposure of the products.

Reference no: EM132941766

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