Reference no: EM133559826

Question: Increase recruitment efficiency and reduce costs is an important part of human resource management (HRM). This process begins with recruiting candidates, and it ends with selecting a candidate to hire. To be successful, companies must implement proper staffing plans and forecasting to determine how many people they will need. Another important part of this process is employer branding. Employer branding is the brand, the fame of a company as an employer. According to the literature, employer branding is the image that a company has towards its customers and towards its employees and, consequently, is the vision that its potential candidates perceive.is for the employer to develop their brand to maintain those new hires.