Determine how consumers attitudes form and change

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Reference no: EM132526794

The objective of this project is to deepen students' understanding of the utility of the consumer behavior concepts discussed in class and to sharpen your appreciation of the difficulties encountered when trying to apply those concepts in a real business context. The paper itself represents an important component of any marketing planning effort. The paper requires each student to develop a well-detailed and supported profile of consumers of some product or service to be selected by the student. In order to understand consumers, it is necessary:

Question 1: To describe them in terms of demographics and lifestyles, and identify a useful basis (or bases) for segmenting the market

Question 2: To highlight those factors that affect consumer's perception of the product consumption

Question 3: To understand the impact of learning and memory on consumer behavior

Question 4: To determine how consumers attitudes form and change (persuasive actions by the company)

Question 5 To explicate the nature of the typical purchase decision process for the product category

Reference no: EM132526794

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