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Determine his best investment bets for allocating resources

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Reference no: EM133481088

Case Analysis

Case: "Brannigan Foods"

Found in course pack. See syllabus for ordering instructions.

Review guidelines for writing up a case and preparing for discussions posted in Canvas.

1. How would you analyze the process Clark is using to determine his best "investment bets" for allocating resources?

2. Which of the four managers' proposals should Clark favor? Absent any resource constraints, which of the four departmental directions do you think is the most viable?

Which is the second best strategy? Which is the least viable? (In considering Mackey's proposal to acquire a company, do the quantitative analysis on Red Dragon Foods only.)

3. If Clark chooses a strategi direction that favors only one department, what negative effects could this have on other departments? How can Clark mitigate the damage?

4. What effects is the change in the strengths and weaknesses of competition having on the Brannigan's division? Who does this impact the investment decision?

5. Given the information in the case, what strategic course do you think the division should purse?

Reference no: EM133481088

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