Reference no: EM131148879
Assignment 1: Marketing and the Health Care System
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
•Describe the health care system and the role of marketing.
•Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
•Use technology and information resources to research issues in health services marketing.
•Write clearly and concisely about health services marketing using proper writing mechanics.
|
Provide an example of a company or product brand
: provide an example of a company or product brand that hasn't done a good job with communicating their message to customers. How might the company better leverage the marketing communications mix to successfully communicate with customers? Propose ..
|
|
How would you conclusion change for the winter months
: How would you conclusion change for the winter months, if bad weather makes it likely for traffic jams on the highway to increase to 6 days per month?
|
|
The throughput in patients per hour of each stage in process
: Marion Health Clinic sees patients on a walk?in basis only. On average, 10 patients per hour enter the clinic. All patients register at the registration window with a registration clerk (RC), which takes 3 minutes. After registration, but before bein..
|
|
Complete the statement of retained earnings for 2011
: Complete the statement of retained earnings for 2011 and determine the dividends paid last year.
|
|
Determine direct impact of marketing for the health care
: Determine the direct impact of marketing for the health care provider you selected.- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
|
|
Analyze what has made your brand selection marketable
: Analyze what has made your brand selection marketable over time. Identify which external factors have occurred that have affected consumer behavior and the strategies involved in keeping the Best Global Brands on this exclusive list. Note the simi..
|
|
Clients goal is to maximize projected return on investments
: A brokerage firm has been tasked with investing $500,000 for a new client. The client has asked that the broker select promising stocks and bonds for investment, subject to the following guidelines: Subject to these constraints, the clients goal is t..
|
|
Analyze the ethics of sheriff arpaios policies
: In a 3- to 4-page paper, analyze the ethics of Sheriff Arpaio's policies according to deontology, utilitarian, and Kantian ethics. Ethically, should jails/prisons focus on public safety or inmate rights?
|
|
Making under uncertainty have three common elements
: All problems related to decision making under uncertainty have three common elements:
|