Determine customer loyalty and satisfaction of iphone users

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Reference no: EM132321301

Your company has been contracted by Apple to determine customer loyalty and satisfaction of iPhone 6 smartphone users. Data will be analyzed and used to market the upcoming iPhone 7 phone. You have been tasked by your Marketing Manager to create a 20 item survey in Qualtrics which measures aspects of customer loyalty and satisfaction.

1. Brief introduction to the survey and its purpose

2. Demographic Questions (3 questions)

3. Personality/Lifestyle Questions (3 questions)

4. Attitude Questions (3 questions)

5. Awareness/Knowledge questions (3 questions)

6. Intention (3 questions)

7. Behavior (3 questions)

8. Other - your choice questions (2 questions)

Publish the survey which can be done by selecting Distributions -> Web (i.e. Status should be ACTIVE) so anyone can access it over the web. Note the URL of your survey which you will include in the Word document to be submitted.

The survey you will submit in the Dropbox must be in MS-Word format. Qualtrics allows you to export the completed survey in MS-Word. Look under Tools, scroll down till you see "Export survey to Word....." (leave all options selected) and save this file to your computer. Open the MS-Word file, enter your name, date, and URL of your survey.

SAVE DOCUMENT AS "MORGANT"

Reference no: EM132321301

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