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Instructions
In your MBA program you learned about how operations relates to business strategy and you learned how to manage business operations based on a global supply chain with diverse and geographically-dispersed suppliers and customers.
There are several ways to assess your company's performance in the simulation, including the following:
Cumulative Profit
Ending Market Share
Average ROS
Average Asset Turnover
Average ROA
Average ROE
Ending Stock Price
Ending Market Capitalization
For this assignment, discuss each of these eight performance measures in terms of what they measure and how they determine company performance. Then, relate them specifically to the company that you are working with by providing an example for each in regard to that company. Then, you will rank these in order of importance in terms of measuring performance and explain why they are ranked the way they are. Choose three measures to base company performance on, given your company in the simulation, and discuss why you chose these measures. Finally, you will choose your strategy for your company in this simulation, whether it is a differentiation strategy or a cost strategy.
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