Determine causes for service success and failures

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Customers seek to determine causes for service success and failures. This indicates the need for eeffective service failure recovery . Service organizations have introduced service guarantees to add a dimension of "tangibility " to their products (services) . How is a service guarantee a means of expediting recovery? Are service guarantees a suitable response for all service breakdowns? Can service be guaranteed? What are the advantages/disadvantages of service guarantess? What is the goal of a service guarantee program? Explain unconditional, specific and implicit guarantees? What is the relationship between service guarantees and service quality?

Research service guarantees in the hospitality industry successful vs unsuccessful. Provide 5 examples. What made them successful or unsuccessful.?

Reference no: EM132703034

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