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Determine campaign is on-platform-cross-platform-trans-media

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Reference no: EM133222824

Assignment:

Assignment Instructions

1. Identify the company you represent

2. Select 4 platforms that you will be using

1. Determine if the platform is traditional or digital

2. Justify why each platform was chosen

3. Create 6 marketing assets

1. If the asset is used on traditional or digital platforms, determine and explain what type of media it represents: owned, paid or earned

2. Is the asset is used on digital platforms, determine and explain what type of media it represents: organic, sponsored, shared or influencer

3. Justify why each marketing assets was created

4. Create a campaign

1. Determine if the campaign is on-platform, cross-platform or trans-media

2. Explain the elements of the campaign in action

3. Include a campaign grid

Reference no: EM133222824

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