Determine appropriate target-market strategy for tesla

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Reference no: EM132138265

Determine an appropriate target-market strategy for Tesla X or S models. Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both the new and the existing target market as well as other market segments (multi-segment marketing)? Alternatively, is the market so saturated might they be more successful by focusing solely on an even more narrow market segment, perhaps an even narrower version (niche marketing) of your selected target market, as their best chance for growth? What is your reasoning?

Reference no: EM132138265

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