Determine and discuss a marketing strategy

Reference no: EM132625738

ISY10058 Electronic Commerce Systems - Southern Cross University

Title - Development of Prototype of B2C E-commerce Website

Your group will develop a prototype (front end) of a B2C e-commerce website for Hal's Hardware based on the case study in the workshop guide:

ISY10058_WS_Topic01 Introduction to E-commerce Systems.docx.

This assignment includes 2 parts:
• Assignment2-1 is a document of system analysis and page design.
• Assignment2-2 is a prototype of the website according to Asignment2-1, which may not fully operate.

Objectives

Assignment

• You should outline the business background and its customers/visitors, based on which you should state the aim of developing the website.
• You should do
o SWOT analysis for business analysis
o Audience/users analysis for website usability
o Other analysis, such as risk analysis for security requirements, scope analysis for further/later development, etc.
• You should determine the objectives to develop the website according to the above analyses. The objectives should include
o Online marketing - You should determine and discuss a marketing strategy in the context of the website.
o Online sale/purchase - You should categorize the products. Visitors can complete purchase from viewing a catalogue through to receiving order confirmation.
o Customer centric design - You should analyse the targeted visitors, and develop solutions for usability, accessibility, interactivity, personalization, etc.

o Trust creation and maintenance - You should outline and explain types of trust that are relevant to the website.
o Other objectives, such as implementation of security, recruitment, special e-commerce environment, new e-payment system, etc.
• You should develop your solutions (functions, features and/or components of the site) for the above objectives. You should also recall effectiveness factors in Assignment 1. For example, catalogue, shopping cart and transaction processing are the basic functions for online sale. Business information, customer support/help, security statement, privacy policy, virtual community, etc. are examples for one or more objectives. Relating current technologies, such as Web 2.0, mobile technology and artificial Intelligence, will be a bonus. You should try to avoid functions, components or features that annoy the visitors.
• You should use a concept map to summarise the relationship among the above aim, objectives and solutions.
• You should design the web pages according to the above analysis, where
o You should use a diagram for organisation of files in appropriate folders,
o You should use a navigation map for hyperlink structure design, and
o You should use storyboards for web page design. You should organise contents logically in a report style document.

With the progress of your study since the initial submission of Assignment2-1, you can revise or update the document, and re-submit an updated Assignment2-1 together with Assignment2-2. In the updated version, changes must be recorded by means of the Review - Track Changes of MS Word. Significant changes to the original analysis/design indicate a poor original work, and therefore you cannot get additional marks from the revision work.

An analysis/design document is not a traditional report. In Assignment2-1, abstract, conclusions and recommendations may not be necessary.

Assignment2-2

You are required to build a prototype according to Assignment2-1 in HTML by using Microsoft Expression Web 4 or any other authoring tool.
• Your website should completely and accurately implement the analysis/design in Assignment2-1.
• Your website should be user-friendly according to customer centered design.
• Hyperlinks in your website should be intuitive and functional. While programs for the back-end processing are not required, the site should explain the back-end processes, where appropriate. For example, you designed to include a search function, which allows a visitor to enter keywords and click a button or use the Enter key to activate a search. Although the search function may not actually operate, the site should respond with a dummy search result, or provide an explanation about what happens next.

Attachment:- Electronic Commerce Systems.rar

Reference no: EM132625738

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