User Account

All Pages

Determine and decide upon at least one 1 foreign market for

Assignment Help Marketing Management
Reference no: EM13396332

Assignment 1: Company Introduction, Market Segmentation, and Product Positioning 

In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

Write a five to seven (5-7) page paper in which you:

A. Write about your company.

1.    Write a detailed company background. Address the following items at a minimum for full credit:

2.    Create a strategic mission statement.

3.    Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.

B. Write about your marketing plan.

4.    Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

5.    Identify the marketing segment for the product and provide a rationale for this segment. 

6.    Discuss the target market and provide a rationale for this target market.

7.    Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

8.    Create the market position for your product and service. Explain your rationale.

9.    Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1.Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

2.Evaluate and target customer segments and positioning products within these segments.

3.Evaluate and target customer segments and positioning products within these segments.

4.Use technology and information resources to research issues in marketing management.

5.Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM13396332

Questions Cloud

Find out the equilibrium value of income y and interest : in a hypothetical economyc 124 .75 disposible incomei 60 - 9 r g 156netxports 38-.05ythe government levies a 20
Provide examples from your personal experience in which : write a 750- to 1050-word paper in which you describe the factors that drive organizational change.use various
Shelly sands decided to retire to hawaii in 8 yearsnbsp : shelly sands decided to retire to hawaii in 8 years.what amount should shelly invest today so that she will be able to
It is known that beetles are diploid and the inheritance of : a scientist traveling to a planet observes that 25 of wild beetles have wings. based on this evidence alone he
Determine and decide upon at least one 1 foreign market for : assignment 1 company introduction market segmentation and product positioningnbsp in this assignment you will describe
What effect must this have on nco in your country how did : we have established a relationship between net capital outflow nco and the trade balance net exports. during this
The next two questions are very lengthy so if i could just : templeton extended care facilities is considering the acquisition of a chain of cemeteries for 380 million dollars.
Evaluate how the articlersquos forecasts of high-level : environmental factors paper 1050 ndash 1400 words monday 5pm find an article published within the last two years that
Evaluate your industry in terms of the five factors that : 1. evaluate your industry in terms of the five factors that determine an industryrsquos intensity of competition. based

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd