Reference no: EM131052368
Antivirus software market plan you will focus on the company's mission, introduction, and branding.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write a four to five (4-5) page paper in which you:
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price."Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
Develop your company's mission statement and company introduction.
|
How does time play a role in determining the rate
: The risk that a company will default is certainly a large piece of the total rate (R) demanded by investors. What else determines this rate? How does time play a role in determining the rate?
|
|
Compare nietzsches ideas to plato and aristotles schools
: Compare contrast Nietzsche's ideas to Plato & Aristotle's schools of thought. What the major points are the philosophy attempting to make? what is their agenda?
|
|
Examine the limitations of present value as measurement base
: BAO2202 Financial Accounting Assignment. Required: Discuss the concept of measurement in accounting and examine the limitations of "present value" as a measurement base in providing decision-useful information by supporting your arguments with the..
|
|
According to the capital asset pricing model
: Stock Q has a beta (β) equal to 1.6 and Stock P has a beta equal to 0.8. Based on this information, according to the capital asset pricing model (CAPM), which of the following statements is correct? Select one: a. The required rate of return for Stoc..
|
|
Determine an appropriate time table to implement
: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a ..
|
|
What is the quality of the illumination in the room
: What is the quality of the illumination in the room, and what role do ceiling and ß oor materials play in creating this quality?
|
|
Cultural dynamics in assessing global markets
: Read the article and then summarize it in the equivalent of two full pages - Cultural Dynamics in Assessing Global Markets
|
|
What is the current total firm value of luthor corp
: Luthor Corp is expected to generate a free cash flow of $10,670.00 million this year and the FCF is expected to grow at a rate of 21.40% over the following two years. After the third year, however, the FCF is expected to grow at a constant rate of 2...
|
|
What was the sole purpose of war in the movie the patriot
: In 2-3 pages, view the movie The Patriot, what was the sole purpose of this war? What did the nation gain and lose from being involved in this war?
|