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Determine an appropriate positioning strategy

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Reference no: EM131718200

Question: Given that the Church administration spent a great deal of money on this development and that it may continue to act as a drain on Church resources, you are asked to conduct a segmentation exercise as the basis of a report to the Church authorities. Having conducted your analysis, you should come up with a list of target segments and be able to advise the Church administration on an appropriate positioning strategy.

Reference no: EM131718200

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