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The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash Away and Red Away. Both products were designed to reduce skin irritation, but Red Away was primarily a cosmetic treatment whereas Rash Away also included a compound that eliminated a rash.The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows:Rash away Red awayunit price $2 $1unit variable costs $1.40 $0.25unit contribution $0.60 $0.75unit volume 1,000,000 units 1,500,000 units
Both brand managers included a recommendation to either reduce price by 10% or invest an incremental $150,000 in advertising.a) What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Rash-Away? For Red-Away?
b)How many additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash Away? For Red Away?
Assume you're to receive a stream of annual payments (also called an "annuity") of $193,723 every year for three years starting this year. The interest rate is 4%. What is the present value of these three payments?
Compute the Present value of the various annuities and Compute the present value of the following
Are the actions of Morrison Company and the SPE legal? explain. Should Morrison Company report the debt on the balance sheet?
Given the new economic and market realities prevailing since the 2008 great recession, 1st list and then describe in detail four behavioral finance lessons that can be of value to anyone going forward in life.
How can a corporation adjust their capital structure to enhance their EPS (Earnings per share)? Find out an example of a corporation that recently reproted their EPS.
Suppose you have just inherited $10 million. Ratherthan kicking back and avoiding all work, you are contemplating starting a landscaping business with a friend that would require each of you to invest $5,000 for machine.
What was the yield to maturity for both bonds on November 1, 2009? What was the yield to call for both bonds on November 1, 2009? At what price did you sell each bond on November 1, 2010?
A company reports book value of shareholders equity of $850 million with 25 million shares outstanding. Those shares trade at 45 dollar each in the stock market.
Computation of Net operating Income and Market Value and Stock Price and If the selling price per deck of cards will be the same under each method
Please critique the following article:In your critique, please include and identification of methodology, as well as the gap and key findings.
Question about sets and set theory: Why is it important to be able to identify sets and theory as related to business?
Assume all bonds are $1,000 par value. A person buys a 5 year, $1,000 certificate of deposit which carries the nominal rate of 9%, compounded semiannually. How much difference is there in the total interest paid by the 2 competing investments?
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