Determine a viable target market to focus your attention on

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Reference no: EM133649091

Assignment:

Description

Choose any restaurant in Toronto for your Direct Mail campaign. Your client has asked you to come up with a plan to gain new customers through a postal mail marketing campaign.

The client is open to taking your suggestion on who to target. They want you to pick a group that you think you will have the highest success rate with and may even be a customer for them in the long run.

Your goal is to gain 150 new customers! responses for the restaurant through a Direct Mail campaign using Canada Post. Ideally these new customers will make a purchase during the campaign, and hopefully in the future as well!

Tasks

1) Determine a viable target market to focus your attention on. Explain who the target market is and what your campaign is in writing. Include at least 2 researched factsfstats about your target audiencefdemographic.

2) Create a sales letter that you feel would be effective in meeting the objectives laid out by the client. Please ensure that you create all aspects of the direct mail piece [letter with elements, envelope)

3) Outline how many people you will send your direct mail piece to and their location through Canada Post.

4) Provide an overview of what it will cost to mail out (the piece that you created (include printing costs)

Reference no: EM133649091

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