Determine a strategy for bringing a new software product

Assignment Help Marketing Management

Reference no: EM131889321

Problem: Story: A new college graduate hired by a small consulting firm is excited to be placed on a project that involves helping a technology start-up determine a strategy for bringing a new software product to market. The software will help large businesses run their operations more efficiently and it could potentially save them a lot of time and money. The young consultant feels lucky to have been selected to work on the project and is eager to start. At the first team meeting, he learns that his role will be to find out what the client's competitors currently charge for their software, in order to help the client decide how much to charge. This kind of software is sold through contracts that are negotiated privately between software makers and their customers, so there is no price list or other public information about how much customers pay. The young consultant is uncomfortable to learn that his role will be to contact the competitor companies and pose as a potential customer, pretending that he works at a firm that is interested in purchasing their software. After he has made some calls and met with some of the sales reps-introducing himself as a project manager for a made-up company-he stops worrying and writes a detailed report on the competitive landscape and he ends up earning a bonus for his contribution to the project. Based on the work of the consulting team, the client successfully launches the product and captures a significant share of the market.

Ques: Write a one-page, typed, single-spaced essay. Identify the ethical concerns in the story, if any, and discuss how the consultant potentially justified his actions. Consider this a professional writing sample and be sure to proofread your essay before submitting it to Blackboard, checking for proper grammar, mechanics, and spelling.

Reference no: EM131889321

Questions Cloud

Strengthen corporate governance for public companies : Do you have any suggestions to add or change the SOX provisions to strengthen corporate governance for public companies?

Different job classifications within the organization : Pay differences are noted amongst different job classifications within the organization. There are different pay levels and benefits

Define the corporate strategy that the company is pursuing : Please inclued a paragraph of information explaing the company's corporae strategy that includes such factors as its line of business and the nature.

Construct a causal loop diagram for a process : Construct a causal loop diagram for a process with the following behaviors. A company has a Desired Staff Level.

Determine a strategy for bringing a new software product : Story: A new college graduate hired by a small consulting firm is excited to be placed on a project that involves helping a technology start-up determine.

Discuss a menu strip with a functional close program button : Discuss a Menu Strip with a functional Close Program button. The buttons that cover up the playfield must be generated and placed programmatically.

How should the court rule on the liability of partners : Stephen Jones, Daniel Fern, and three others were partners in a law firm. Kansallis Finance, Ltd., obtained an opinion letter from Jones issued on the law firm.

What steps should we take after defining the gap : What steps should we take after defining the gap? What are some strategic actions we can take that might lead to not filling the gap in certain situations?

Crime to prevent you from hiring counsel : Should the government be allowed to freeze all your assets once you have been accused (but not convict) of a crime to prevent you from hiring counsel

User Account

All Pages