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Determine a selling price

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Problem - Kirk Co. manufactures mobile cellular equipment and develops a price for the product by using a variable cost concept. Kirk incurs variable costs of $1,900,000 in the production of 100,000 units. Fixed costs total $50,000. The company employs $4,725,000 of assets and wishes to earn a profit equal to a 10% rate of return on assets.

Required -

a. Compute a markup percentage based on the variable costs concept.

b. Determine a selling price.

Reference no: EM132458499

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