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Determine a healthcare organizations strategic position

Assignment Help Marketing Management
Reference no: EM131303537

Assignment : Broad Analogy Competency

  • Determine a healthcare organization's strategic position by broad analysis.

Directions:

Read chapters 5-6 of the textbook.

Review PowerPoints 5-6 of the textbook.

Complete a full 2-page paper discussing the 5-forces as it relates to your organization.

My Organization would be the U.S. Department of Veterans Affairs-The Central Texas Veterans Health Care System(https://www.centraltexas.va.gov/about/index.asp)

This Hospital is located at Temple, Texas. It must be specific to this hospital.

  • Provide a minimum of two issues per force and include all 5 forces.
  • Provide the Issue-Impact-Implication.

Use the exercise sheet in chapter 6 pages 39-41 to assist in your learning.

Use third person writings do not use "I think" or "in my opinion" keep it factual, third person and follow APA standards a minimum of two references are required.

Think about a healthcare organization. Then:

1. Identify the industry your organization is a part of and title your map appropriately.

2. Identify the appropriate axis labels to use on your map, such as price vs. breadth of product mix.

3. Identify the market segments within the market. Note that you are identifying market segments, not brands.

4. Identify the size of each of market segment.

5. Identify the attributes of each segment.

6. Place each market segment on the map, using the size of the circle to represent the size of the segment in dollar volume. Use the location on the map to correspond to the attributes you identified.After completing the map of industry, answer the following questions:-

1. Do you see any weakness in the industry?

2. How about opportunities?

3. Are there any "Blue Oceans"?

4. What implications for strategy development does the industry map provide?

Attached are the 2 Chapters.
The first is : "Strategic Industry Map".
The second is : "Five Forces in an industry".

Attachment:- Chapters.rar

Attachment:- ppt-Chapter-1.rar

Attachment:- ppt-Chapter-2.rar

Reference no: EM131303537

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