Detemining mark up pricing

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Reference no: EM1367866

Many retail companies use mark up pricing setting price some percentage above variable cost (such as 50% above cost).

a. Why do so many firms use this?

b. Under what conditions would it be profit maximizing?

c. How should it be implemented in order to make it profitable?

d. How should set the mark up?

Reference no: EM1367866

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