Details of your personal consumer behaviour journal

Assignment Help Marketing Management

Reference no: EM13936956

Section A. Consumer Behaviour Personal Journal

You are to complete a Personal Consumer Behaviour Journal over a 10 consecutive day period. You are to use the Journal Template which is an excel spreadsheet available in Moodle. A minimum of 20 purchase entries and a maximum of 30 should be provided in the Journal. You have to complete the information under ALL headings of the Journal (unless it is not applicable in which case you must put n/a in the relevant cell).

The journal must be printed out and submitted with the written report (this section does not need to be submitted to Turnitin) - it is likely that the journal will exceed the normal size of an A4 page - if it is split over a few pages then it must be stapled/stuck together so that the lecturer can view the entire journal easily.

Section B. Consumer Behaviour

This section of the report combines the details of your personal Consumer Behaviour Journal AND Consumer Behaviour theory. You will need to choose one theory from the list below to explain in your report:

• Just Noticeable Difference
• Needs and Motivation
• Classical Conditioning
• Consumer Personality
• Consumer Attitude
• Consumer Culture
• Reference Group Influence

Reference no: EM13936956

Questions Cloud

Should carmody implement the new design : Should Carmody implement the new design? What non-financial and qualitative factors should Carmody consider in deciding whether to implement the new design?

Large consulting firm and specialise : You are a strategic analyst for a large consulting firm and specialise in the analysis of Australian companies. You have been asked by your manager to write a report analysing an Australian company's underlying strategy that has resulted in it mov..

Presence of chloroplasts and mitochondria in eukaryotic cell : An outline of the theory of endosymbiosis with a discussion as to what extent the theory can be used to account for the presence of chloroplasts and mitochondria in eukaryotic cells. The advantages in evolutionary terms of plant cells to possess b..

Program to determine the smallest number out of 15 numbers : you are a mortgage broker who is determining whether you should provide a mortgage to perspective home purchasers. If you are willing to provide a mortgage, you need to decide how much you should charge the borrower

Details of your personal consumer behaviour journal : This section of the report combines the details of your personal Consumer Behaviour Journal AND Consumer Behaviour theory. You will need to choose one theory from the list below to explain in your report:

Describe the enterprise, in terms of its operations : Illustrate how its e-commerce or ERP implementation integrated with related ICT (information and communication technologies- data mining, business intelligences, data ware house, databases, internet, RFID, VAN, EDI) ?

How are the forces that produce differences in wealth : The theory of natural selection has been applied to human culture in many different realms. For instance, there is a general belief in the United States that survival of the fittest determines which people are rich and which people are poor.

How to motivate workers to improve their productivity : Autronic is considering how to motivate workers to improve their productivity. One proposal is to evaluate and compensate workers in the Manufacturing and Installation Departments on the basis of their productivities.

What data will you use in your empirical work : What data will you use in your empirical work? What is the source of your data? Why is this particular data set appropriate for the study

User Account

All Pages