Reference no: EM13852957
For this three-part assignment, select a print or video advertisement, such as a magazine ad or television commercial. Your job for this essay is to analyze how the aspects of that advertisement work together in order to persuade an audience.
1) In the first section of your essay, you will write up a description of the ad, detailing the visual for a reader who has never before seen this advertisement and who does not have a copy. Limit yourself to ½ page. Descriptions of television commercials can get lengthy, and descriptions that are too long have the potential to bore a reader. Try your best to summarize only the important parts of a commercial.
2) Next, briefly discuss what you believe the advertisement is trying to persuade you to do. What does it say to you? What is its point or purpose?
3) In the remainder of your essay, your goal is to pull apart the elements of the advertisement in order to show how it works to persuade you of what you discussed in part two. For a print advertisement, you might analyze colors, fonts, images, text, and overall layout and positioning. For a commercial, you might analyze text, characters, setting, storyline, music, fonts, and colors. How do these elements work to persuade an audience?
With both types of advertisements, consider rhetorical appeals. Does this ad use ethos, pathos, and logos? Where? How is the use of ethos, pathos, and logos working to persuade an audience? What other strategies does it use to appeal to an audience?
All three sections of your essay should be connected using effective transitions. Do not simply label parts of the essay. You should also have an introductory paragraph that acts to both draw in the reader and to tell them exactly what you will be accomplishing in the essay by way of a thesis statement. Your conclusion should work to sum up your essay and to leave readers with something to think about. What new insights can you draw from analyzing the advertisement?
IMPORTANT: Be sure to attach a copy of the visual to your final essay submission (You may have the visual scanned and attach it to your paper)
Limit 3-5 pages
|
Inadvisable to base jurisdiction on foresee ability
: Javier is travelling from his home in New York to Dallas, Texas. While driving through Oklahoma, his brakes fail and he is injured in the ensuing crash. Javier wants to sue the maker of his car, Energy-Auto Inc. Energy's headquarters is in New York. ..
|
|
Define differences between the forms of sexual harassment
: Types of Sexual Harassment Discussion In my professional career experience, sexual harassment is a topic that comes up frequently between male physicians and female employees. Define the differences between the forms of sexual harassment.
|
|
What decision-making model did you use
: What decision-making model did you use? Using that model, how did you arrive at the decision? Name one benefit and one challenge to the type of decision-making process you used.
|
|
What are a moment of crisis and the significance consequence
: What are a moment of crisis and the significance consequence on the short story of The Turth About Sharks
|
|
Detailing the visual for a reader
: In the first section of your essay, you will write up a description of the ad, detailing the visual for a reader who has never before seen this advertisement and who does not have a copy. Limit yourself to ½ page. Descriptions of television commercia..
|
|
Find the shape and dimensions of country
: There are 20,000 hours of labor for country A. 5 hours of labor are required to produce 1 unit of S, while 4 hours are required to produce 1 unit of T. Find the shape and dimensions of country A's PPF.
|
|
Net ordinary income and separately stated income-deductions
: What are the distinctions between net ordinary income and separately stated income and deductions? What is the rationale for separately stating those items as individual K and the K-1?
|
|
Persuasive research paper
: Write a 1,400- to 1,750-word persuasive research paper that argues your personal position on a controversial topic that you think is worthy of public debate. The topic must be current, part of an ongoing debate, or a relatively new, unknown topic tha..
|
|
Expanding its facility and needs to add equipment
: Acme Semiconductoris expanding its facility and needs to add equipment. There are three process tools under consideration. You have been asked to perform an economic analysis to select the most appropriate tool to acquire. You have gathered the follo..
|