Reference no: EM133827617 , Length: word count:2500
Brief
This is an individual report
Learning outcome 1: Understand fundamental theoretical concepts in the area of marketing management
Learning outcome 2: Learn to utilise secondary research sources in related marketing concepts to build and back up analysis of marketing decisions and recommendations.
Details of the task
Topic: Business Environmental Analysis
You have decided to start a small business in your local city. However, you are not clear on key concepts such as: the 7Ps of marketing, Segmentation, targeting and positioning and market research and how they relate to the small business you are starting up. You have been requested to undertake some research and write an individual report on the following issues:
Your individual report should include:
• A brief discussion of the business you intend to start up in your main city
• Detailed Marketing Mix for the business you intend to start up in your main city (7P's for the business)
• Segmentation, Targeting and Positioning of your business (for business in your main city)
• Importance of Market Research for the business
• Recommendations for the business (for your main city operation- based on your marketing mix, STP and market research)
• Conclusion
• References- minimum 10 references. Get Instant Answers to this problem!
Structure
The individual report should have:
• Appropriate cover page
• Title page including the given title in full.
• Contents page
• Introduction
• Main body, which should also be organised under appropriate headings
• Recommendations
• Conclusion
• Appendices, which should be numbered.
o Make sure you refer your reader to them as required.
Layout
Your work should be word processed in accordance with the following:
• Font style, Helvetica Neue or new times roman font size 12
• 1.5 line spacing.
• The page orientation should be ‘portrait'
• Margins on both sides of the page should be no less than 2.5 cm
• Pages should be numbered
• Your name should appear on the script.
Skills Advice
Pay particular attention to the:
• introduction
• main body
• recommendations
• conclusion
• The use of headings and/or signpost words
• Page layout- fonts must be sizable and legible
• Referencing APA referencing style
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