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Detailed analysis of marketing mix factors

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Reference no: EM132693085

Marketing Programs

This section is essentially a detailed analysis of the marketing mix factors (the 4 P's) and should be fairly well defined in the previous sections. Subheadings are as follows:

Subheading #1 - Product Strategy - include description of the product line, the unique product quality packaging, etc.

Subheading #2 - Price Strategy - define the price, the rationale/justification for the price point, etc.

Subheading #3 - Promotion Strategy - outline how the product will be marketed to your target market.

Subheading #4 - Place (Distribution) Strategy - consider the current distribution and how changes may need to be made based on any projected increase in sales volume.

Implementation Plan - how will the company turn its plan into action.

Reference no: EM132693085

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