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This should be presented as an article. You will be expected to draw upon academic sources as well as research on your chosen organization. (Word Limit: 2000 words)
Carry out research in order to create a detailed analysis into the marketing environment of an organisation of your choice. Industry sectors that you can choose from are as follows:
Fast Food
You must use environmental analysis models which are supported with solidresearch and credible academic sources.
Assessment Criteria1. Accurate analysis of the marketing environment
2. Application to your chosen industry
3. Models should include PESTLE, Porter's Five Forces, Opportunities & Threats
4. Accurate sourcing and referencing
5. Structure, grammar and spelling
6. Academic research
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