Detailed analyses of customers and competitors

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Reference no: EM132127121

Group Marketing Strategy Report & Presentation (Presentation 10, Report 20) (10 minutes and 2000 words)

Working in groups of no more than four you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product into the Australian market, for a company that needs to be approved by your lecturer.

Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy.

Papers dealing with topics and/or industries or companies other than those specified will not be marked.

This project report about an existing company in India, for example TATA MOTAR

Tata has successfully running in India, now company want to introduce one of its car models in Australia

You can choose one of tata car model like TATA SFARI

REQIREMENT
- Posi ting map should be include
- Price strategy
- Costumer and target marketing
- Competitor analysis (at least 3 competitors) & (what would my 4Ps in Australia, if I launch a new product in market)include Reference
- Issue licencing law
- Objective
- Market mix or market strategyexample encirclement, flanking, bypass, gorilla.
- What thing we need to consider in term of advertising our product
- References must be including for every information
- IBIS report

Verified Expert

A marketing plan can be defined as blueprint of a document, which is comprehensive in nature, and the content includes business advertisement and marketing plan for the following year. The study aim at the positioning of Tata Motors in the Australian market as they are planning to launch new car models in the country. This report focus on their price strategy and target strategies of the company. Moreover a competitor analysis is also included.

Reference no: EM132127121

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Reviews

urv2127121

11/20/2018 1:14:59 AM

This message is regarding the recent assignment we receive from you. This is what exactly we want. We told you to choose a product which an Indian company going to launch in Australian Market. For Example- Tata Motors and its product.All the necessarey points like the following: What is the name of the car? What would be company’s Market strategies according to Australian business market? What tools would company use in terms of Advertisement? Such as use of social media tools. What would be the pricing strategy of the company? Am grateful for expertsmind team, they are doing a great job, helping students like me to get good grades tackling such difficult assignments. They should continue such good work to carry students along with them in the area of tutoring. thanks

len2127121

9/30/2018 9:37:57 PM

MOST IMPORTANT THING WE NEED ONLY TEXT BOOK OR 4 ACADEMIC GERNAL REFERENCES NO NEED WEBSITE PLEASE UES A 12TH STANDAD LAGUAGE (VERY VERYVERY SIMPLE LANGUAGE)

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